From ProBlogger comes this post from Michelle Mitchell Five Reasons Why Mom Blogs Are the Blogs to Watch. It’s an interesting post (even if you’re not a mom 
).
In Malcolm Gladwell’s The Tipping Point he writes of the importance of mavens–those who are trusted for their opinions and who pass along information on what products, services and ideas are the best–and mom blogs are the maven nesting grounds. Moms want to know which products work and which don’t; they want to give an opinion on what’s worked for them and share their experiences with others and advertisers are just beginning to discover this advertising pot of gold.
You’ve heard “The hand that rocks the cradle rules the world”? Well she who does the shopping then blogs about it rules the net.
We seem to be doing a great job targeting and reaching out to teens and children with programs, but here is a demographic ripe for the picking. I know we’ve offered a few classes in online scrapbooking, but how about a moms’ blogging club while the older kids are in programs or storytimes or run a Daddy and Me storytime on the weekend and a simultaneous Mommy Blogging program. Summer reading is almost here!
Thanks for mentioning this–it’s nice to have such positive comments about the article.
You’re welcome Michelle. I’m so glad I found your site too! Already added it to my RSS feeds.
You’re right on here, Lori. Let’s build programming and services around what we know is happening in the world. I still don’t see a great movement to move and swing with the currents of where our community really is. It certainly requires that we be “nimble” as we here talked about so much (are you seeing this?). This is not brain surgery. Go with what your sensing and seeing…meet it, greet it–that will touch lives more deeply.
Tony Tallent